Passion Brains

Tā arī nesaprotu to uzrakstu - Nesmēķēt 10 metrus no ieejas! ... tas nozīmē tālāk par desmit metriem no ieejas nav atļauts vai kā,hmm! Desmit metru rādiusā ir atļauts!? Vai kāds var izskaidrot latviski man?

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Google understands this better than any web company, which is why they are the most successful. Google is obsessed with making sure its users never fail, no matter how “stupid” they are. Google makes users feel smart. That’s why they keep coming back.

These are questions we ask each other before, during, and sometimes after we work on something. That something can be as small as a couple-hour project or as big as something that takes a few weeks or more. Either way, it’s important to ask questions like this in order to make sure you’re doing work that matters. Why are we doing this? Ever find yourself working on something but you don’t know why? Someone just told you to do this or that? It’s pretty common I think. It’s important to ask yourself (and others) why you’re working on this. What is this for? Who benefits? What’s the motivation behind it? Knowing the answers to these questions will help you better understand the work itself. What problem are we solving? What’s the problem? Are customers confused? Are we confused? Is something not clear enough? Was something not possible before? What problem are we solving here? Sometimes when you ask yourself this question you’ll find that you’re solving an imaginary problem. That’s when ...

In the end, the customer doesn’t care whose fault it is. They just want the problem fixed.

But a product with a truly great value proposition that delivers in a measurable way will practically sell itself.

1. Spending too much on sales & marketing before they’re ready This is exactly why we encourage new companies to stay as far away from venture funding as they can. VC’s encourage you to spend! And since software is virtually free, and hardware is dirt cheap these days, and you only need a couple people to get your company and product going, the only place to spend your money is on sales and marketing. And spend you do, cause there’s nothing easier in this world than spending other people’s money. 2. The market outpaces the startup’s ability to execute I hear this one discussed a lot, but I rarely see evidence of its impact. The market doesn’t really move that fast. Things generally move pretty slowly. Consumers move even slower, and consumer loyalty is built through great experiences over time not through early availability. First mover or early advantage is overrated. Google was late to search, Flickr was late to photosharing, Facebook was late to social software. Being l...

Lielu projektu laižot gaisā nevajag lielu blīkšķi,tas tiešām! Tālāk Seth Godin pasaka: Grand openings are severely overrated. So are product launches and galas of all sorts. Make a list of successful products in your industry. Most of them didn't start big . Not the Honda Accord or Facebook, not Aetna Insurance, not JetBlue or that church down the street. Most overnight successes take a decade (okay, four years online). The grand opening is a symptom of the real problem... the limited attention span of marketers. Marketers get focused (briefly) on the grand opening and then move on to the next thing (quickly). Grand opening syndrome forces marketers to spend their time and money at exactly the wrong time, and worse, it leads to a lack of patience that damages the prospects of the product and service being launched. Non-profits do the same thing when they spend months planning an elaborate gala that takes all the time and enriches the hotel and the caterer. Far better to spend the t...

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