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How To Create a Great Business Name
How To Create a Great Business Name
- Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning.
- Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases.
- Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.
- Experiment. Start playing with combinations of your various words and partial words. Don't be judgmental now - just make a list.
- Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?
- Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.
- Prioritize. Throw out any that just don't fit and make a prioritized list of the rest.
- Check trademarks. Make sure no one is using that name in your line of business. You may be able to use the name in a completely different business, but be aware that it may create confusion for both you and them.
- Check domain names. You want to make sure that an appropriate domain name is available. You want YourCompanyName.com, of course. If that's not available, you may want to reconsider.
- Search the internet. Even if someone doesn't have the domain, you still want to see what else is out there that has the same name. That doesn't mean you don't use it if you find something, but you need to know.
- Check company names. If you're planning to incorporate, check with the Secretary of State (or other appropriate office outside the U.S.) of the state you're planning to incorporate in.
- Check assumed names. For sole proprietors, check for local assumed names (also known as DBA). In the U.S., you check this with the County Clerk.
- Stake your claim! Register your assumed name or file your incorporation papers right away. Also, start using either TM (trademark) or SM (service mark). You do NOT have to register them to use them.
- Get the domain(s). Find an inexpensive registrar and register your domain and any obvious variations on it. You shouldn't be paying more than $10 a year for each, and at that, it pays to prevent poachers.
- Protect your brand. A U.S. trademark or service mark costs $325. It's a drop in the bucket compared to trying to defend it later. It's not really necessary, though, for a small local business.
Tips:
- Avoid generic names based on names, such as Joe's Bar, Sam's Hardware, etc. They're not memorable and are nearly impossible to trademark.
- Avoid generic names that literally describe the product or service, like Computer Consulting Company, Appliance Sales and Service, Inc., etc.
- Generally, avoid geographical names. Besides not generally being very memorable, what happens if you decide to move or expand? The exception is if you're trying to create a strong local affinity like, say, a neighborhood bar.
- Preferably, don't restrict future product or service lines. Be broad enough to include your wildest long-term vision for the business.
- Try to keep the name short and easy to pronounce.
What You Need:
- A thesaurus
- A writing pad and pen
- Friends for feedback
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Vislabāk man patīk .... highly trained monkeys Tas ir izteiciens šodienas numur viens!
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Tas par
In architecture or structural engineering, a girt is a longitudinal structural member in a timber-framed wall. Girts resist lateral loads from wind and support wall cladding materials. Girts are supported by the columns and typically pass outside of one or more columns. The use of girts to support metal siding is common in pre-engineered metal building systems.
In metal building systems, girts are frequently constructed from cold formed steel 'Z' sections in a manner similar to roof purlins. These sections can be lapped and nested at the supports which creates a continuous beam configuration between the bays. See also Girt Bar located on the 737 used to deploy the escape slide.
An equivalent element in roof construction is a purlin.
Seth Godin speaks
The internet promises to change that. It does it occasionally, sort of randomly. Sometimes, users will rise up and complain (as they did at Facebook). Or voters will organize online and hurt (or help) a politician or candidate.
Wikipedia works because so many contributors figured out how to self-organize into a group that produced something far more useful than a traditionally organized document.
I think we're at the earliest possible beginning of the changes we're going to see because of this sort of grass roots coordination.
Simple example: the Starbucks in Larchmont, NY keeps their thermostat at 64 degrees. And the stores in Breckenridge, Colorado keep their doors wide open all winter. If you're raging mad about energy waste, you could say something. And nothing would happen. But if customers organized and ten people said something or a hundred people said something... boom, new rules.
The system doesn't know what to do with a movement.
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